This project was actually my first “real” one. Meaning, it wasn't an uni project but it was the first time for me to work together with an actual client. To be honest, I didn’t really know how to do that, but in the end I had a great time discussing designs and developing the final design – together.
Fumée is an upcoming clothing brand from Vienna. They asked me to design a logo fitting the brands name “Fumée”.
"Fumée" is french and means smoke. The client was looking for something clean but yet expressive.
I started with some ideas, taking different approaches to see what the client wants to go for.
Everyone was really happy with the designs, but I learned that sometimes things come differently than expected. My client reached out to me with a new idea. a new element:
I loved the idea, as it really matched with his intentions and of how he wants the brand to be represented: elegant, classy but in a cool, almost “too cool”, way.
Simple illustration: a skull (super cool), a cigarette (even cooler) and a bow-tie (for elegance, obviously)
There we go: final result.
The skull felt a bit lost imagine it being printed on a shirt. Adding elements that put the skull into a frame, helped getting a more “everything’s in order” impression.
PS: If I wouldn’t listen to the client, this would be their logo now. hehe.